Design Brief

Logo Contest

Title:

Brave New Wealth

Subtitle

Wealth, Beautifully Crafted. Boldly Lived.

Wants

We’ve attached our current logo, which we love for its typography, color palette, and tagline layout. However, we’re seeking a refreshed or refined symbol that embodies the craftsmanship and innovation at the heart of our brand.

We’d like the symbol to thoughtfully incorporate a hand plane (woodworking tool) in a way that feels modern, minimal, and abstract—not literal. We’re also open to incorporating subtle elements that allude to financial markets (e.g., a stylized upward line or star alignment reminiscent of a stock chart) as long as it doesn’t feel cliché.

Please retain our current colors and fonts (Burnished Copper - #B87333, Desert Sand - #E4D5B7, Sage Green - #A6B198, Amber Glow - #FFBF46, Deep Indigo-Teal - #173A44).

Fonts: Garamond and Avenir Next - More bold on BODLY LIVED.

Symbol should feel aligned with our themes of intention, innovation, craftsmanship, and elevated simplicity.

Think: a modern, artistic fusion of a tool and a compass, handwork and growth, planning and purpose.

Don't Wants

No dollar signs, arrows, piggy banks, or generic financial symbols.

Avoid overly literal or cartoon-like depictions of the hand plane.

Please do not use serif-heavy fonts or gradient-heavy styles—our brand is classic yet clean, with a high-end, design-forward aesthetic.

No overtly masculine or industrial vibes—we want it to feel refined, balanced, and sophisticated.

About Us

Brave New Wealth is a boutique wealth advisory firm serving high-net-worth individuals, entrepreneurs, and families—primarily in the $2M to $50M+ net worth range. Our clients are intentional, values-driven, and often seeking a deeply personalized and innovative approach to their financial lives. We specialize in bespoke financial planning, innovative investment strategies, philanthropic alignment, and private lending solutions. Our brand stands for artistry, boldness, and purpose: wealth that is beautifully crafted and boldly lived. We’re disrupting traditional AUM models with transparent flat fees and elevating the client experience to one of thoughtful design, intentionality, and long-term impact.

Sample Image

Clip Art Allowed

Yes

Contest Started

April 9, 2025 8:39 PM

Contest Ends

closed 1 month ago