Design Brief

Logo Contest

Title:

STRIPT snacks

Wants

1) The logo must be adaptable to sit on the packaging, on a branded vehicle, poster etc etc. It must reflect the core values of active lifestyles and wholesome / natural, maybe by means of a symbol with the text.?
2) STRIPT is the key bit of the brand name and snacks subsidiary to that to explain what the products are.

Suggestion for a logo image:
1) Footprints going into distance over a hill to represent active and natural.
2) Outline image of a man running down a hill

About Us

Products - all natural and high protein snacks. Brand positioning key words - "Active" and "Wholesome". The brand represents a lifestyle of active and healthy living. All products will aim to help consumers achieve this goal. Target consumer: Middle to upper class, gender neutral, 20 - 40 year old. Professional who aspires towards eating healthily and keeping fit but may not always achieve it. Involvement with this brand makes him or her feel a little bit closer to achieving that goal. Similar target consumer to 'The North Face' brand. Sports - products and brand will be marketed in the sports scene. The sports are more about getting out into the outdoors than competitive team sports. Mountain running, climbing, surfing, mountain biking etc.

Clip Art Allowed

Yes

Contest Started

July 8, 2014 8:31 AM

Contest Ends

closed over 9 years ago