Design Brief

Logo Contest

Title:

Logo refresh

Subtitle

for Health IT web devleopment company

Brand Name

Health IT web devleopment

Wants

The new logo should reflect the company’s core values of integrity, precision, effectiveness, value, forthrightness, and collaboration.  

It should convey stability, expertise, innovation, and have a classic yet contemporary design.

 

Get Real’s company name was selected to reflect what we believe is a consulting company’s primary responsibility: to offer its clients focused, honest, expert advice and solutions .  

 

It should place the company, from a visual mark perspective, in the same class as other established, leading consulting companies.

 

Specifically, the new logo should preserve the existing color palette of blue, black, and white, although the specific shade of blue may be changed.

 

The idea of two elements (client and consultant) meeting should be the fundamental communication of the design.  Neither the arrows nor the circle elements need be preserved. We are interested in seeing solutions that more effectively communicate this idea. Weaknesses the existing logo are that the circle shape is gratuitous and the arrows seem to “wander” towards each other. We would like to see a more bold and direct solution.  

 

Gradients should be avoided unless they are required for the design solution to work.

The logo should be able to be reversed out against a dark background.

Colors

1.	28468e	current blue - not married to the shade
2.	070707	current black - not married to the shade
3:	505251	current gray - 505251

About Us

Get Real Consulting is seeking to update its logo to reflect the company’s evolution into a leading connected health solutions provider. Much like what Pepsi do, not a total departure but an evolution.

 

Get Real’s company name was selected to reflect what we believe is a consulting company’s primary responsibility: to offer its clients focused, honest, expert advice and solutions .

Sample Image

Clip Art Allowed

Yes

Contest Started

January 19, 2010 8:21 AM

Contest Ends

closed over 14 years ago