Design Brief

Logo Contest

Title:

POWER

Wants

Design a logo that is clean, modern and easily discernible as a symbol of power and that is representative of a multi-faith organization whose mission is to transform disenfranchised communities.

Use red as the primary vehicle to communicating our key attributes and overall personality.

Design a straightforward symbol and a bold, clean and modern typographic treatment that provides consistent and instant recognizability.

About Us

We are (POWER) Philadelphians Organized to Witness, Empower & Rebuild (POWER). We are congregations from all across the city, intentionally bringing people together across the lines of race, faith, income level and neighborhood -- lines which have historically kept Philadelphians divided. We are people of faith committed to the work of bringing about justice here and now, in our city and our region. By strengthening and mobilizing our networks of relationships, we seek to exercise power in the public arena so that the needs and priorities of all Philadelphians are reflected in the systems and policies that shape our city. POWER believes in the potential for transformation of Philadelphia – its people, its neighborhoods, its institutions, its politics. POWER congregations accept the responsibility that as people of faith, we must exercise our power to help lead this transformation. We believe that power is neutral, that it can be (and is) used for either bad or good purposes. POWER believes that people should have a say in the policy decisions that shape their lives and therefore should not shy away from the exercise of power to promote justice and advance the common good. POWER believes that one essential way to build and exercise power for the good of the community is to build a strong, broad-based, disciplined and democratic organization. POWER trusts in democracy, believes that ordinary people know best what their families and communities need, and will work to make sure their voices are at the center of political life. One of our basic principles is "never do for others what they can do for themselves." We believe that with training, support and organization, regular people can be leaders in the movement to transform systems in their communities and their city. POWER is explicitly non-partisan and seeks to hold accountable, and build strategic partnerships with, institutions and decision-makers regardless of their political persuasion or label, in order to promote justice for the marginalized and advance a common good agenda. POWER believes that government can play a vital role in improving society, but that civic leaders and organizations need to have the power to shape policy and hold public officials accountable. POWER believes that family is a value that motivates participation in public life and that across economic levels most American families share common concerns for good schools, affordable housing, safe neighborhoods, high quality health care, civil rights and civic participation. POWER values, and intentionally capitalizes on, the racial, ethnic and religious diversity that has shaped Philadelphia and American society at large. POWER believes that faith can bring us together more than it can divide us and that our varied faith traditions call on us to act to make our communities and our nation better places to live.

Clip Art Allowed

No

Contest Started

March 22, 2013 5:04 PM

Contest Ends

closed over 11 years ago