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Design Brief

Logo Contest




Logo/business card for a Flotation therapy center

Brand Name

Aqualibrium Floatation Center, Asheville, NC


Individuals who have floated in a flotation tank, please take special notice! The experience will greatly help you design a logo and business card for me.

If you have no idea what I am talking about, please read the "about me" section and search for float tank or "Isopod float tank" in YouTube and watch the videos. The Joe Rogan video is a good one.

In the about me section I have included a fairly detailed description of the type of service I will be offering. Please read this to get an idea of what I am looking for. This is very important for anyone designing my logo and business card because it is imperative that the logo conveys the service. I want a logo and business card that will communicate a sense of balance, relaxation, and recuperation.

Honestly, I'm not entirely sure of what I'm looking for. I know I want "Aqualibrium" In big letters, "Floatation center" in smaller words, then "Asheville, NC" included somewhere in there as well.

I want a vectorized drawing with just a few colors (no more than 5)
Basically, people will be floating peacefully in a quiet, dark, warm, comfortable environment and I want the logo to convey this.
Major themes in the logo could include:
1) WATER, (2) peaceful night time, (3) Balance, (4) a person floating peacefully, (5) a spa type environment, (6) "Zen" type look without being typical.

This logo and business card must have just a few simple colors so that it will be easy to produce on t-shirts, letterhead, business cards, etc.

I want either water themed aqua greens, and blues, or night time colors such as purples, black, dark blues, yellows.

I am really not good at this stuff so let me see what you all have. :)

My first idea was a silhouette floating on water with "Aqualibrium" underneath. Once I started looking around, it seemed the idea was not in line with the modern day business logo. I definitely want something modern looking but easy to get the idea across of what my business will be doing.

My next idea was a moon on the left with "Aqualibrium" on the right. a line underneath this and, under the line, the moon reflecting off water and the words "Floatation Center" under "Aqualibrum" but in a font that looks as if it is rippling under water.

PLEASE!! Do not limit your designs to what I have described above! I don't even know if that's what I want so do not limit yourself by my suggestions.

About Us

Description of flotation tanks: An isolation tank is a fully enclosed, manufactured tank that is lightless and soundproof. Inside, subjects float in salt water at skin temperature. The tanks were first used by John C. Lilly in 1954 to test the effects of sensory deprivation. Such tanks are now also used for meditation and relaxation and in alternative medicine. The isolation tank was originally called the sensory deprivation tank. Other names for the isolation tank include flotation tank, John C. Lilly tank, REST tank, sensory attenuation tank, and think tank. Epsom salt is added to the water in the tank to increase the density of the water so that the subject floats effortlessly with the face and parts of the front of the body above the water. However, since the ears are submerged when the subject is in a relaxed position, hearing is greatly reduced, particularly when ear-plugs are also used. When the arms float to the side, skin sensation is greatly reduced because the air and water are the same temperature as the skin, and the feeling of a body boundary fades. The sense of smell is also greatly reduced, especially if the water has not been treated with chlorine. Generally, users of isolation tanks enter the pool nude. Although a swimsuit may be worn, the elastic material of a tight-fitting suit can create uncomfortable compressed stress points on the skin during the session. Due to the high Epsom salt content, the water is minimally changed, and all users are expected to shower, wash with soap, and rinse clean prior to entering the tank to extend the water life as long as possible. Bathing is again needed after a session to remove excess Epsom salt from the skin. Most isolation tanks use a circulating surface skimmer, cartridge filtration, and disinfection means, including ultraviolet sterilization and chemicals to keep the water free of microbes and sediment, though this is turned off during a session to keep the isolation space as quiet as possible. Typically glass reinforced resins are used. High quality flotation tanks may use acrylic or medical stainless steel which is impervious to the strong salt solution and more importantly the disinfectants. Unsealed stone and concrete surfaces can be damaged by dissolved Epsom salt splashed or dripped outside the tank, due to the dried salt recrystallizing and opening up cracks and fissures. Epsom salt is not corrosive in the way sodium chloride is but chlorine can attack some surfaces such as marble. It is useful to have a shower stall in the same room as the tank. Before a session, the tank user can transfer directly from the shower to the tank without drying off. Following the session, they can immediately rinse off which minimizes the dripping of corrosive salt through the building. Having plumbing facilities immediately next to the tank is also helpful when the water must eventually be changed to prevent microbe growth. The plumbing, including the drain pipes, should be constructed of plastic to prevent deterioration from the salt. The salt concentration may need to be diluted when discarded, to prevent damage to small private wastewater plumbing systems. What are the benefits? Floating solitary in a warm pool of water into which Epsom salts have been dissolved, allows the body to totally relax. As every muscle is completely relieved of all tension, a state of deep relaxation is quickly attained. For some people, however, it can take 15 to 20 minutes or even longer to reach this state. Floating has many benefits : it relieves stress, nervousness, anxiety, jetlag, insomnia and muscular aches and pains. It improves concentration and memory, and increases energy levels. Many people use floatation to stimulate creative thinking and to solve problems or for mental preparation for work, academic or sporting challenges. It has also been reported to reduce feelings of anger and agitation. There are many medical conditions which have been shown to benefit from floatation therapy such as fibromyalgia, arthritis, back pain, pre-menstrual tension, post natal depression, asthma, migraine headaches, multiple sclerosis, cardiovascular conditions, osteoporosis and synovitis to name a few. It is common for the client to feel the benefits for a few days after a float session. However, most people can only fully appreciate all the benefits of floating after having experienced 3 or more float sessions.

Clip Art Allowed


Contest Started

October 20, 2012 9:14 PM

Contest Ends

closed over 11 years ago