Design Brief

Logo Contest

Title:

Looking for "More Than" a design

Subtitle

New logo for exciting, diverse set of companies.

Brand Name

More Than Company

Wants

UPDATE: TAG LINE FOR THE COMPANY IS "TRANSFORMATION TOGETHER" - I HOPE THIS HELPS IN CREATING AN EMBLEM THAT CONVEYS THIS.

ALSO, THE WINNER WILL BE ASKED TO CREATE A GREYSCALE AND NEGATIVE (GREEN BACKGROUND WITH WHITE AND GREY/BLACK ELEMENTS) VERSION OF THE DESIGN.

A logo/brand design for a group of enterprises collectively called "More Than Company." This brief is for a single logo that will be used on my business cards, website and other business stationery, and around which I can start building a brand. "More Than Company" originates from the more than/greater than sign (>), and plays on the word emphasis that allows it to be read "MORE than company" as well as "more than COMPANY."

See below for a description of the group of companies.

The primary logo should therefore be easy to riff off, simple, sophisticated yet fun. It needs to attract attention, show that it is a serious business and, to the extent possible, explain that we're in the business of "making more out of life."

Don't Wants

Something that just uses the greater than sign ">" although the company's name is derived from this. I'm happy for the sign to be included in a fresh/new/non-literal way though.

UPDATE: ALSO DON'T WANT REGULAR/RECOGNIZABLE FONTS. DO SOMETHING NEW, CRISP, FRESH AND INTERESTING WITH YOUR FONTS. SHOULD BE CLEAN AND SOPHISTICATED BUT ALSO GIVE A NOD TO BEING FUN, FORWARD-THINKING AND MODERN.

Colors

1.	#15b022	I'm not married to this specific green (or even to green in general), but I like the idea of a bright, fresh, forward-looking green to signify growth and development.
2.	No Color Specified	No Note
3:	No Color Specified	No Note

About Us

"More Than Company" is the umbrella organization that will be made up of a number of for-profit and not-for-profit initiatives. These initiatives are varied and there isn't one single idea/concept/focus that binds them, except the improvement/upliftment of quality of life and life experience: Getting More Out Of Life. Two areas that are the focus of our work are: innovation/creativity and knowledge/training. For example, "More Than Art" is an artist colony that seeks to nurture artistic talent through residencies and performances/exhibitions. "More Than Knowledge" is the corporate training and development part of the business. There are a number of other "More Than..." initiatives planned too (e.g. More Than Fundraising, More Than Yoghurt, More Than Laundry etc), but this brief is not to create designs for any of these subsidiary initiatives. Rather I'm currently looking for a single brand logo for the group of initiatives and will create new briefs (Which hopefully the winner of this one will continue to work on) for subsidiary logos for each initiative once they get underway. I like to think of this company as the new Virgin Group of companies - meaning, Richard Branson has a number of different businesses, that all have a common, rebel-esque ethos and are all under one "Virgin" brand. I'm looking to create the same thing in areas that are important to me.

Clip Art Allowed

No

Contest Started

July 1, 2012 2:07 PM

Contest Ends

closed over 11 years ago