Design Brief

Print Design Contest

Title:

Brochure Template for Market Segments (using Charity segment as example)

Subtitle

Bi-Fold Brochure for Lexington Credit Union to introduce services offered through the Unified brand

Brand Name

Lexington Federal Credit Union and Unified

Wants

Design Brief

We will be designing a bi-fold brochure, which will fold from top to bottom. The front page will be a single, full panel image of our city with the phrase “Rise to Action” (perhaps written on an opaque background. Think “about.me” profiles)
The inside will be a full-page presentation to a specific market segment. This will have 4-6 short (2,3 sentence) paragraphs that highlight points. Also, on this page we will introduce the credit union “Lexington Federal Credit Union”. The page will be laid out around the concept of “Unified”. (That we work together to benefit the most.) I am seeing the use of more images of our city on the inside. The inside is where I need to most help in layout ideas.

The Unified logo should not appear on the inside of the layout. However, I would like the “Unified” logo to be inspiration for the design. Lexington’s colors of Red, Black and White need to by primarily represented. We can use some of the Unified colors inside, where appropriate to capture the feel.

The backside will highlight fun “Did you know” facts about our city and highlight the photographer who provided the images used in the marketing. The only place the Unified logo should appear is on the backside of the brochure. And it should enjoy a non-conspicuous location.

I would like to see the “Unified” colors used on the inserts. The inserts are simple text based narratives on a single color background. They are meant to give the “impression” of tabs of a folder. (Note: It does not need to look like a manila folder. If it does, you’ve grasped the idea but missed the delivery). I am currently seeing this as 1/3 the width of the folded brochure, so that three inserts can be easily placed inside each brochure.

Size:
8.5 x 11. It should be presented with the 8.5" as horizontal and the 11" (vertical) folded top to bottom. Final "Folded" size will be 8.5"(Wide) x 5.5"(Tall). The inserts should evenly fit 3 across, so roughly 2.83" wide by 6.5" Tall.

Thank you for the question. And I have added this comment to the design brief.

Look and Feel:
The Unfied logo was developed form the idea of “Modern-Retro” and that is the feeling we are looking for from this design. The front page, can certainly capture “modern” when delivered with a Flavors.me or About.Me flair. The inside should feel oddly familiar, comforting and reminiscent of a more innocent time. Looking at the inside somebody might comment that is reminds them of a drive in movie, though they cant quite place why. There is look and feel of unity, determination, renewal and hope.

Other Relevant information:
While we are focused on one brochure, this design is actually being developed for three market segments. Each of these will have a similar design structure with different imagery to capture specific feelings. We will update the narratives and imagery upon completion of this contest.


Note: The Unified brand is not a single credit union, instead intended to act like a “co-op” for multiple credit unions. Similar to an IGA grocery or Big M, where they are operate independently but are serviced by a common brand. Keeping that in mind, I am not looking to make this layout "all about Unified". In fact, Unified is meant to play a supporting role to our clients’ brand

Please Check out this link for images and files for this contest:
https://www.dropbox.com/sh/cvkgm754v94do2l/7I37nOvunx#/



Example of a Charity Segment Narrative is below:

Could You Use Some Help?
As a non-profit, we understand. Tight budgets are a burden and fundraising is increasingly more difficult. Employees are stretched beyond their expertise. Even the best of intentions rarely lead to tangible results. Lexington Credit Union wants to help.

Raising Awareness
You are passionate and want to the world to know. You want to engage your audience, but there is mind is elsewhere. You can make a difference, but you need help telling the world. Lexington will help you develop your brand.

Fundraising
You are in the business of giving and rely on others to give. You want to give more. But your normal sources are stretched. As a non-profit we understand and we can help increase your fundraising. Lexington invites you to Take 1.

Creating Community Partnerships
You know as well as anybody that nothing great is ever accomplished alone. Having relationships with businesses in the community is smart. And profitable. Lexington can add value to these relationships.

Supporting Employees
You rely on your employees. Like you, they are passionate and want to help. They are valuable and if you could pay them more, you would. But let’s face, financial stress is abundant. Lexington provides financial literacy that will help.


Why Does Lexington Want to Help?
Because it’s the right thing to do. We are a non-profit dedicated to improving our communities. We understand financial difficulties. Whether it be a family or an organization, everybody can use some help. We want to lead by the example that helping others, helps yourself. We want to help; because we can!









The inserts will be tied to products or services. An example of such is titled “Take 1”. An Example of the Narrative for Take 1 is below:

Take 1 is a win-win-win Cause Marketing campaign

Credit Unions are non-profit organizations that need to increase lending and typically offer lower interest rates than banks. Credit Union focus on people over profit and are committed to reinvesting in the community which they serve.

Charities need to raise awareness of their cause while increasing fundraising to match demand for their services.

People are struggling with debt. Financial burden creates stress that reaches every aspect of our lives.

Credit Unions can help diminish the burden of debt by offering more affordable loans and decreasing monthly expenses.

Participating Credit Unions will donate 1% of eligible closed loans to designated charities.

People Save Money,
Our Community is Strengthened and
Charities Increase Fundraising

Everybody Wins!



Fun Facts

Do You Remember Sibley’s? Rufus Sibley, Alexander Lindsay and John Curr founded Rochester’s own department store, opening in 1868. Through a series of acquisitions and changes most of the Sibley’s that were in Rochester are now Macy’s.

Can you wire the money? The “Sibley” name has an even longer history with our city. Hiram Sibley was elected Sheriff of Monroe Country in 1843. He went on to be a founder and president of what is now Western Union.

Want S’more? The next time your sitting around the campfire enjoying the flavorful marshmallow and chocolate treat that is as fun to make as it is messy to eat; remind everybody that it was that if it weren’t for Rochester ingenuity we may not be able to enjoy this sticky pastime. Sylvester Graham is credited with developing the flour used in for the graham crackers and Joseph Demerath brought us the marshmallow during the 1890’s. Both men are Rochesterians that have forever contributed to the taste of America.

IMPORTANT: HERE ARE THE IMAGES FOR THE BROCHURE http://www.logobids.com/uploads/contests/2315/brochure.zip

Don't Wants

Please Read Design Brief

About Us

Unified is a brand created to help independent credit unions remain competitive in a consolidating marketplace. Similar to a "Big M" or "IGA", "Unified" allows independent credit unions to share a brand. This helps them create brand awareness they may not otherwise be able to accomplish on their own.

Sample Image

Clip Art Allowed

Yes

Contest Started

June 6, 2012 7:36 AM

Contest Ends

closed over 11 years ago