Design Brief

Logo Contest

Title:

BROWN Project

Subtitle

Text Font Logo with Illustration

Wants

1ST Concept (IDEAL!) : I see an animation of the head of a little black boy. I see a little bit of an urban little boy but not too urban to where it comes off like something quickly associated with Hip Hop. I REALLY like the Japanese animation designed for Kanye West’s Graduation album and I think that feel may be what I’m looking for. I want the image to give off a space Martian meets little black boy superhero vibe with a professional overtone. For some reason I see the little boy with big eyes (that can express his thirst for offering knowledge to others) Even though the agency is targeted to a specific population, I want an image with a universal appeal regardless of race, gender or sexuality.
2nd Concept: What if we used the side profile outline of a black boy as the B in BROWN. I'm sure you can shape the side profile to have it look like a B and then have the rest of the letters in a cool font...I think that might be hot! that way the shape can stand on it's own.
I want the font logo of BROWN to be bold and rich and maybe have 'project' be smaller in a different size and font.
This logo and design needs to be young, fresh and hip! It's an agency that will assist other agencies in working with a younger population...it must have a fresh young feel to it. BROWNS, TEAL AND GRAY are the primary colors for this project.

Don't Wants

Eventhough, this is an agency by gay men and a lot of services will target projects with and for gay men the image should appeal to all audiences; people who do not identify with the target audience should be able to look the logo and feel like it’s not gay! That is VERY important to me, I don’t want something that looks "stereotypical" gay.

Colors

1.	#94714b	I just want a rich brown! VIBRANT
2.	#169485	I want a rich TEAL
3:	#919998	Ultimately, my three colors are BROWNS, TEAL, and GRAY

About Us

A for-profit communications group that will focus primarily on offering creative services and consultation targeting YOUNG Black & Latino gay and bisexual men. We range in services from the creative development of social marketing campaigns, media planning & strategy, public relations, production and educational communication. The name of the agency is called BROWN Project, which stands for Brothers Reaching Organizations With kNowledge. It is a premiere communications group and movement with a mission that is both socially conscious and creative. It is very important that I have a logo that is BRANDable. With that said, I want something fun and creative and most of all original. The purpose of the agency is to collectively work with other non-profit organizations, government agencies, pharmaceuticals, and universities who provide programs & service for Black & Latino gay & bisexual men to ensure they’re providing quality communication efforts and effective marketing strategies in the most applicable way possible.

Sample Image

Clip Art Allowed

No

Contest Started

April 10, 2012 8:13 AM

Contest Ends

closed over 13 years ago