Design Brief

Logo Contest

Title:

WNS Logo (Revised Brief)

Subtitle

Walnut Shells Logo (Revised Brief)

Brand Name

Maybe we should add "WNS" "Walnut Shells" "By McKinley Resources" or something like this.

Wants

McKinley Resources is a chemical distributor focused on creating a new full multi-item product line from an existing product, walnut shells. This product line will go across a variety of industries from spa, cosmetic, industrial and oilfield. As an example, McKinley Resources is the company (like General Motors). WNS will be the product-line name (like Chevrolet) with item names such as "Blast" (like model name: Corvette). We will later do item logos. This product logo will go on packaging and brochures. This logo should be timeless and flexible enough to apply different colors to it....maybe.
This logo should convey that the products are:
• Strong
• Natural
• Quality
• Consistent
Maybe we should add "WNS" "Walnut Shells" "By McKinley Resources" or "McKinley Resources" "WNS" "Walnutshell" or something like this.
Industry competitors:
See "Innovadex/Personal Care & Cosmetics:
http://www.innovadex.com/PersonalCare
See "In-cosmetics/Exhibitor Directory"
http://www.in-cosmetics.com/Exhibitor-Directory/#search=rpp%3D64
Like:
Akzo-Nobel
Campo Research
Cestia
Elixens
Desert Whale
Earth Oils
Extraits Vegetaux et Derives "LOVE IT!!!!!!!"
Mibelle Biochemistry
Shanghai Oli Enterprises Co. Ltd "LOVE IT!!!!!!!"
Sasol
Symrise AG
Yixing Xinyu Chemicals Co., Ltd.

Don't Wants

This brand and consequently logo must be applicable across these industry lines without being too feminine or too masculine.

About Us

McKinley Resources, Inc. is a supplier of over-the-counter active ingredients , cosmetic specialty chemicals and flavors. We focus on providing solutions for anti-aging, anti-inflammation, cellular re-generation, anti-glycation, and moisturization with clinical claim substantiation.

Clip Art Allowed

Yes

Contest Started

April 4, 2012 9:43 PM

Contest Ends

closed over 12 years ago