Design Brief

Logo Contest

Title:

Ignition Fitness

Subtitle

The story of igniting passion for mind, body, spirit and health through fitness. The Phoenix rises… Catches the eye of the ultimate fighter but stay on the high end of design and taste….

Brand Name

Ignition sparks their client’s passion for health and better living through physical fitness into a flame that will last the rest of their lives. Trainer Jim Johnson uses a “whole person” approach that focus’ on Mind, Body and Soul.

Wants

A strong “circular” story yet not necessarily circular… Grunge of a tattoo but maintaining a classy high end – The name “Ignition” should stand out but not dominate and be presented (choice of font) in a manner reflecting the meaning of the word… it should be integrated into the logo. The word Fitness should also be worked in but in a more “pedestrian” manner letting ignition speak for itself. The words Mind – Body – Soul with possible graphic support can be introduced to the mix if it drives the “story” – You can also option to use the iconography of the Phoenix if serves the logo- With all this said it still must maintain a clean and elegant look- uncluttered. Being able to transfer to mono-chromatic is a big plus…. Think t-shirts and work out wear…
Be creative- Look at examples but take it to the next level!
Rough Tagline: A spark becomes a flame for life.

Don't Wants

Ed Hardy rip offs or even the feel of Ed. No literal interpretations. No obvious shields – Or any Harley Davidson rip-offs. The examples have been provided as an inspiration and jumping off point not "written in stone"

Colors

1.	#ffffff	-
2.	No Color Specified	No Note
3:	No Color Specified	No Note

About Us

Head trainer Jim Johnson is a MMA fighter but really shines because of his spiritual strength. He has a gift for helping people make or remember their dreams and a passion to help them achieve their dreams. He not only deals with his client’s fitness but also has great concern for their health both physical and spiritual.

Sample Image

Clip Art Allowed

No

Contest Started

April 5, 2012 2:09 PM

Contest Ends

closed over 12 years ago