Design Brief

Logo Contest

Title:

Tapegoat

Subtitle

A goat/goat face that is funny, likeable and simple.

Brand Name

Tapegoat

Wants

The brand is a business built around Crossfit (a relatively new group-oriented sport involving varied functional movements executed at high intensity). Crossfitters use a lot of athletic/grip tape for many of the specific movements required in crossfit. Our goal is to provide tape to the community as cheaply and efficiently as possible. We also want to give back to those less fortunate by giving a portion of our profits to a charity that provides animals, farm training, and other essential tools and services for underdeveloped communities. We will specifically be buying goats for impoverished families. We will also provide our customers the ability to name the goats they buy for these impoverished communities (ideally after crossfit names/exercises/slogans).

These videos demonstrate the essence of crossfit pretty well, but feel free to do some more research. It's an awesome way to get in shape, challenge yourself and meet outstanding people.
http://www.youtube.com/watch?v=fLtTNQtZfDw&feature=relmfu
http://www.youtube.com/watch?v=zmBZZ9pkj0Q&feature=related

The logo itself will be printed on the tape we make. Because of the nature of the print and material, we must be able to have a simple logo with clear lines because the ink tends to soak and spread into the fabric, blurring the lines a little bit. We want to exude the feelings of charity, hard work, integrity, and camaraderie with our logo and it must obviously feature a goat (either face or whole body). Please use creative license and any quirky ideas that may better relate the goat's personality to crossfit. for the goat's face, we like tongue, ears, horns and beards... You get the idea.

A secondary consideration of the whole idea is the paleo diet. The vast majority of crossfitters follow the paleo diet which is short for the paleolithic era when human ancestors first began hunting and gathering. The diet focuses on adapting the consumption of modern food to align with the enzymes we naturally possess and have possessed since this period. We have not changed much through the course of evolution, but the human diet has. We avoid grains, dairy, and focus on meat, nuts, seeds, fruit, and vegetables. There are many quirks and exceptions but those are the general rules of thumb. Crossfitters, and our brand, will promote this paleo/primal lifestyle as we believe its efficacy to achieve a strong and healthy body is unparalleled. We like tribal patterns (think native american and ancient warrior, not Jersey Shore armband tat).

As for colors: we are printing on white tape...However, we may inverse the colors to have the logo outlined in white against an "inked background" AS WELL as having the color drawn on the white tape as you would imagine a typical pencil drawing of a black-outlined goat on white paper. We like bright bold colors like RED, GREEN, BLUE and ORANGE. We want our goat to be seen across the room on the tape wrapped around a crossfitter's wrist so that people will ask "HAHA IS THAT A GOAT?! Where did you get that tape?"

The logo should be monochromatic AND simple enough to be portrayed clearly on a regular ink stamp. It should also be presented individually in these colors: Black, blue, red, pink, orange and green. Also include any colors you like more.

Don't Wants

Complex
Difficult to replicate
Indistinguishable from similar brands
Light Colors

Colors

1.	#f70a0a	-
2.	#0a0af7	No Note
3:	#0afc3a	No Note

About Us

Please email me at james.loperfido@gmail.com for any questions, ideas, etc.

Sample Image

Clip Art Allowed

Yes

Contest Started

March 26, 2012 9:52 AM

Contest Ends

closed over 12 years ago