Neither the arrows nor the circle elements need be preserved. We are interested in seeing solutions that more effectively communicate this idea:
The idea of two elements (client and consultant) meeting should be the fundamental communication of the design.
Weaknesses the existing logo are that the circle shape is gratuitous and the arrows seem to “wander” towards each other. We would like to see a more bold and direct solution.
Not big on lower case for initial letters. Typefaces good choices (modern, sans serif, conveying precision and efficiency ) but are a little too “retiring”. Perhaps a little more weight and slightly tighter kerning would help.
Neither the arrows nor the circle elements need be preserved. We are interested in seeing solutions that more effectively communicate this idea:
The idea of two elements (client and consultant) meeting should be the fundamental communication of the design.
Weaknesses the existing logo are that the circle shape is gratuitous and the arrows seem to “wander” towards each other. We would like to see a more bold and direct solution.