"tackle" should be in CAPS. I would like the "line" to run from the top part of the "T". Other end of the line should have a lure sketch. No drop shadows.

The lure should be a trolling lure....looks kinda like a squid. No hooks needed.

Fonts to consider for the AVID text:
- Good Times Heavy by Typodermic (Larabie Fonts)
- Stentiga - http://www.urbanfonts.com/fonts/Stentiga.htm
- Transmetals - http://www.urbanfonts.com/fonts/Transmetals.htm