Design suggestion for the contest holder: When picking your final logo make sure that you consider the various materials your logo will need to appear on and the different variations of the logo you will need. One that contains a photograph or highly detailed illustration may not always reproduce well in situations where you are limited to 1 or 2 colors b/c of budget restraints. I'm not saying anything against these executions, just make sure you work out an agreement for additional alternative logos for times when a full color one is not a viable printing option.
Any "photography" image is suitable if it is at the right/correct resolution for printing. If you find yourself limited because of budget restraints, there are always alternatives in any given situation. With todays technology, you can have something printed at a reasonable costs, and most printers are very versatile when it comes to formats for printing. It was stated this was to be used for an upcoming site. If the contest holder is going to go with business cards, etc. an outline of the image can be used, if preferred, but full color images will also work.
Hi kshdzines, Yes you are right that there are always alternatives in any given situation; my suggestion to kovo, the contest holder, is to make sure that those alternatives are thought of ahead of time when considering a future marketing campaign that will incorporate vehicles beyond a website including but not limited to , business cards, letterhead, banner ads, package design, traditional ads, signage etc. My caution is only that photographs are generally difficult to reproduce cleanly in all of the aforementioned marketing pieces with the same level of consistency. The original request may be for a logo for a website, but a brand is more than a logo and a company is more than a website. Just looking at the bigger picture here; as i don't even have a design posted here I'm just providing an unbiased professional opinion.
You are absolutely right, cmortensen...by all means it should be thought out, and considered, how far this logo will travel...:-) Good advice. Based on any given concept here, I think they can be amended to accommodate all of the above mentioned. I'm sure there will be tweaks here and there for the appropriate output. I understand totally what you are saying, and you are correct.
Me too when necessary...:-) fonts are in vector, image is a bmp, which can also be converted to vector if need be. Anything is possible now-a-days...:-) It also depends on the printer; they have their own set of rules as to what format will be needed. I did a brochure in vector and with images and it came out absolutely sharp as a tack and the color held true to all. I'm actually amazed at how now printers can actually work with so many different formats and produce exceptional results if everything is done at the right resolution and saved to the correct format of course...:-). Vector is by all means the best to design in, but sometimes it isn't always necessary thanks to technology!
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